The Big Takeover On Tour
Merchandise design for The Big Takeover's 2018 Funny Things Will Happen Tour.
I created this rack card for Mountain Meadows, a local bed and breakfast. Their old rack card had full bleed imagery, with no real overall hierarchy. It also had way too much text. Together, we came up with revised copy that reflects Mountain Meadows accurately, without being a novel.
The new rack card is easy to read with clear hierarchy and does not suffer from information overload.