Helvetica Neue Brochure
Students selected their favorite typeface and created a complementary brochure and poster based on it.
I created this rack card for Mountain Meadows, a local bed and breakfast. Their old rack card had full bleed imagery, with no real overall hierarchy. It also had way too much text. Together, we came up with revised copy that reflects Mountain Meadows accurately, without being a novel.
The new rack card is easy to read with clear hierarchy and does not suffer from information overload.