Catskills Conf Website
Catskills Conf is an awesome event happening for the third time (!!!) this October.
A unique spa servicing the special needs of pregnant women needed a brand face lift. Their personality had been lost in multiple design changes across many different branding materials and they needed a cohesive identity and guidance on how to portray who they were as a specialty spa.
After meeting with the director and staff, I learned of their future goals and presented logos based on the concept of growth, life and motherhood. Unlike many of their competitors, I didn't want the logo to represent the overused pregnant belly and opted for more "life" centered ideas.