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Professional Haircare Ad Campaign

Published on December 13, 2017
Professional Haircare Ad Campaign

The client had a great salon product of multiple shades of color depositing shampoos but the brand had become stagnant in sales and needed a fresh makeover. I created these two ad concepts announcing the rebranding and packaging. The client ultimately chose the right concept which fit perfectly with the brand’s future product extension plans. As the brand extensions were launched, the product pairing, or "Power Couple," could changed based on the upcoming launch.

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