Helvetica Neue Brochure
Students selected their favorite typeface and created a complementary brochure and poster based on it.
The client had a great salon product of multiple shades of color depositing shampoos but the brand had become stagnant in sales and needed a fresh makeover. I created these two ad concepts announcing the rebranding and packaging. The client ultimately chose the right concept which fit perfectly with the brand’s future product extension plans. As the brand extensions were launched, the product pairing, or "Power Couple," could changed based on the upcoming launch.